THE BEGINNING
It all started when Future dropped "Racks On Racks" in 2011, ironically I was at the video shoot (thanks to Sonny Digital and Fred Marshall) and i knew it would be a major hit not because the song's hook was infectious, but because Future's arrival in the East Atlanta warehouse where the video shoot was taking place, was confound to say the least. He arrived with about 30 to 40 people, all of them walking in unison, it was like a military.
Months later, his sound took to the "streets" across the country with back to back hit records that are still played to this day. Most notably "Same Damn Time", "Turn On The Lights".
At this time there was no "sound" that the nation as a whole was trying to copy or recreate, despite "Drake" emerging years earlier. If you were to travel to the North East of the U.S., you would hear a more New York grass roots type of sound. Wither on Down South and you'd hear mostly Southern sounding music such as "Plies" or "Lil Boosie". The point is, things were somewhat less diluted so to speak.
Soon after we got songs from other artists such as Cash Out "Cash N Out" which was a clear rip off of Future's flow and cadences. Others followed such as Rich Homie Quan. I just remember around those years, every time I would turn on the radio or show up in a studio session there was someone rapping like Future.
THE MIDDLE
Atlanta's "Migos" debuted their 1st single "Versace" in 2013. It wasn't until Drake's remix that the nation drew attention to the triplet flow that migos were already dominating. When Drake did that things changed overnight, many upcoming rappers felt like they could get away with doing the "same thing".
The Migos buzz grew exponentially the following years. The more songs they made, better they sounded in my opinion. Their verses on "Versace" were mehh... However their talent was undeniable.
Around 2014 I would say is when things changed and have not went back for Hip Hop. The Migos were so hot that people would literally use their exact flow and Adlibs like no one would notice, if you've ever been to a open mic or taken a look on Soundcloud, you know exactly what I mean.
THE END
Fast forward to 2019 and we've had so many new artists flourish and many of them used the signature Migos flow/adlib combination to make it happen. I wouldn't go as far as saying there is no creativity nowadays, obviously that would be false. I'm just saying artists like Future and Migos influenced the game in a major way. Oh and dont forget Big Soulja!!!
